Cheap Monday's Giving Away 10,000 Jeans in 10 Minutes

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Cheap Monday loves a good stunt—remember when the company hosted a fashion show in a pool? So for its 10th anniversary, the Swedish denim brand is pulling out all the stops. On October 10th, Cheap Monday will give away 10,000 pairs of jeans at pop-up shops in 10 cities around the world at 10am local time. All 10,000 jeans will be given away in just 10 minutes. See what it did there?

The brand is asking fans to help pick the 10 cities to visit for Cheap Monday's 10-minute pop-up shops. You have until September 27th to cast a vote for your city at x10.cheapmonday.com. Bonus: voting gets you 10% off purchases at cheapmonday.com or Cheap Monday Stores.
· Cheap Monday X 10 [Official Site]
· Cheap Monday Sets 10-Minute Pop-ups [WWD]
· Cheap Monday Just Had a Fashion Show In a Pool [Racked]