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Saks Fifth Avenue is inviting shoppers to share selfies of their purchases as part of a user-generated content hub called #SaksStyle, which launches this Thursday. Created by Curalate—the company behind Instagram shopping app Like2Buy—the hub will showcase looks created by the department store's customers, and the entire site will be shoppable.
#SaksStyle viewers will be able to sort through a curated selection of user-generated images based on category, or click through the most popular. Curalate says that #SaksStyle is the first of its kind to collect content from Instagram, Twitter, Facebook, and Tumblr.
And as part of the whole seamless omnichannel shopping experience, all of the store's women's ready-to-wear and contemporary departments will have #SaksStyle vinyl decals in the fitting rooms to encourage instant uploading.
"We live in the age of the #selfie, so we decided to bring this social element to Saks.com. Our #SaksStyle hub rewards what people on social media are already doing, sharing their style to those who are looking for fashion inspiration," Qianna Smith, director of social media, told Racked.
"Customers who organically take selfies of their Saks style will now be rewarded by being featured on our hub, so that other style savvy men and women can get their look too."
· #SaksStyle [Official Site]
· Luxury Brands Ignore the Internet at Their Own Peril [Racked]
· Nordstrom and Target are Ready to Sell You Stuff on Instagram [Racked]
· Gap Knows What In-Store Shopping is Missing: The Internet [Racked]