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Nylon's New Editor-In-Chief Explains Her Vision

Image <a href="http://www.nylonmag.com/articles/aubrey-plaza-nylon-september-rebel-fashion-issue-cover-star">via</a> Nylon
Image via Nylon

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New Nylon editor-in-chief Michelle Lee plans to take the magazine back to its roots by focusing more on fashion and music, according to a Q&A with Fashionista. Lee, who takes the helm after a contentious battle over the magazine's ownership, is a former editor-in-chief of In Touch Weekly,, a founding editor of Us Weekly, and a freelancer for Nylon back in the day. Now that she's heading up Nylon, she's bringing in big hires like Preetma Singh as fashion market director, and redefining Nylon's brand as a whole.

"The word everyone uses to describe Nylon is "cool." It means different things to different people. I still think cool is a good way to define brand, but the word I really like is "rebellious," Lee explains. And to Lee, this new attitude means stories about cannabis cuisine and quirky cover girls like Aubrey Plaza, Tavi Gevinson, and girl group Haim.

And Nylon needs to be dominating the pastel hair trend. "For example on the beauty pages, which we're doubling, we're thinking about how many girls are coloring their hair some funky color, pink and green and everything. That's inherently such a Nylon thing that we really need to own that," Lee tells Fashionista.
· How Nylon's New Editor In Chief Plans to Change The Magazine [Fashionista]
· Dramatic Fight for Control Rages Behind-Doors at Nylon [Racked]