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In July, Coach unveiled a fancy new fall ad campaign celebrating "the new spirit of the Coach girl—effortless, youthful, personal, authentic and innately cool." And now Coach is enlisting some "innately cool" artists/celebs for a new fall campaign. The brand today announced the launch of "Coach Dreamers," a series of portraits of rising stars like musician and actress Zoë Kravitz, indie music darling BANKS, actress Odeya Rush, and actor Christopher Abbott, who played Charlie on Girls.
In a press release, Coach creative director Stuart Vevers says the campaign "captures the personality and attitude of the collection, as well as the people who will make it uniquely theirs: it celebrates cool, effortless ease, optimism and a sense of spontaneous freedom - all inspired by the spirit of Coach." Click to see the cool kids wearing Coach, after the jump.