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Pure Barre's New Athletic Line Is Slinky and Sexy

Image via WWD
Image via WWD

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In an effort to expand from exercise to lifestyle company, Pure Barre is launching a clothing line to be sold exclusively in studios and on the company's website. The designers behind the line are Jonathan Schwartz and Keith Peterson, who are the owners of activewear brand Splits59. (The new line is technically called Pure Barre by Splits59.)

Shoppers can expect the usual assortment of tanks, leggings and blousy long-sleeve tops as well as ballet-inspired garments like leg warmers. Pieces are priced between $65 to $100 and will be available in studios by next week and online by early October.
· Pure Barre Launches Attire [WWD, sub req]
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