Facebook"> clock menu more-arrow no yes

Filed under:

'Ugly' Cash Registers Banned From Victoria Beckham's Store

New, 1 comment
Photo: Victoria Beckham/<a href="https://www.facebook.com/victoriabeckham/photos/a.736257703094131.1073741871.174772312576009/736257819760786/?type=1&amp;theater">Facebook</a>
Photo: Victoria Beckham/Facebook

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Victoria Beckham opened her first flagship boutique in London this week, and it looks more like an art gallery than a store. The 6,040-square-foot, three-story space, designed by architect Farshid Moussavi, features polished concrete floors, artfully hung clothes hangers, and no "ugly" cash registers—iPads are used for transactions.

Though the shop looks austere, Victoria says she wants the public to feel welcome. She joked with UK paper Metro: "I'll be behind the till, David will be on the door, with Brooklyn working as a Saturday boy."

Even if there are no David Beckham sightings, shoppers at Victoria Beckham's Dover Street store will stock a skate chain inspired by one David wears, WWD reports. Handbags, shoes, and sunglasses are also in stock, as well as the more affordable Victoria, Victoria Beckham label.


Photo: Getty
· EXCLUSIVE: Victoria Beckham invites us in to poke around her new London store as it throws open its doors [Metro]
· Victoria Beckham Unveils First London Store [WWD]
· Victoria Beckham Reveals What She Thinks About in Bed With David [Racked]
· Romeo Beckham Is Burberry's Most Adorable Model [Racked]