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Opening Ceremony could be coming to your hometown, and soon. The powerhouse retailer, which currently boasts flagship stores in New York, LA, London, and Tokyo, picked up a new investor in Boston-based private equity firm Berkshire Partners. The LA Times reports that Opening Ceremony founders Carol Lim and Humberto Leon are exploring opening Opening Ceremony stores in "every major city in the land," in addition to growing the brand's own namesake collection.
First up for Opening Ceremony: opening stores in Boston, Chicago, and San Francisco that will likely only sell Opening Ceremony collection as opposed to other brands.
Opening Ceremony's expansion plans don't stop there. Leon tells the Times, "We're doing sunglasses and denim and relaunching kids. And down the line, there's beauty. We'd also love a hotel partner and for someone to work with us on a food project." They've tried to partner with Trader Joe's, but no dice.
Leon and Lim are also working on relaunching the Opening Ceremony website and adding content by staffers on fashion, food, art, and travel. And don't be surprised to see an Opening Ceremony newspaper or magazine. "We're really excited to create more videos and perhaps extend the site into print twice a year," Leon says.
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