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Outdoorsy brand Patagonia has taken its sustainable practices to the next level with Truth to Materials, a just-launched capsule collection with a notably luxe spin. The seven piece range is rooted in "radical new methods of manufacturing" from "alternatively sourced fabrics." Translation: $150 reclaimed cotton hoodies and $300 cashmere cardigans (pictured above) all in a muted palette of mostly undyed fabrics.
In their admirably transparent nature, Patagonia has deep notes on the origin and production methods for the pieces, and the stories are pretty cool. Regarding that reclaimed cotton: Patagonia asked TAL Group, a huge garment manufacturer in China and Malaysia, to save cotton scraps literally from the cutting room floor. Accumulating since 2011, the scraps have been spun into usable fabrics, saving hundreds of pounds of cotton from their would-be landfill destiny.
Meanwhile, here in the US, Patagonia collected damaged and returned down jackets that were beyond repair and asked the quilters of slow fashion brand Alabama Chanin to create scarves. Each of the limited-edition scarves is numbered, so you can never get yours mixed up with someone else's on the house party coat bed.
· Truth to Materials [Patagonia]
· The Surprising Legal Reason Warby Parker, Etsy Have to Do Good [Racked]