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Lucky's New Online Shop Will Debut This Spring

Photo: Getty
Photo: Getty

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The Daily Front Row caught up with Lucky EIC Eva Chen in Paris, and besides learning that Chen's still-in-utero baby daughter already has 40 pairs of shoes, discovers new details about Lucky's e-commerce transformation. Chen says that the Lucky team is already working on buying merchandise for the new site, which will have its soft-launch next spring. "By fall, it will be in full swing," Chen said.

And Lucky's selection will be very, very Eva Chen. "Yes, there will be backpacks and baseball caps and cool Y-3 for Adidas sneakers, next to a $2,000 handbag. That's how I roll, and that's how everyone I know rolls. I think we'll be the first site to really live and breathe that spirit," Chen said. Lucky will carry products from designers like Marc by Marc Jacobs, Kenzo, Carven, The Row, and "new brands, like a tiny brand from Sweden or Denmark or Hong Kong that you've never heard of," she says, picked out by a "great buyer" Lucky is working with based in LA.
· Eva Chen On Lucky's Future And Mixing Pregnancy With Heels [The Daily Front Row]
· Eva Chen's Baby Bump Present and Styled in Culottes [Racked]
· See Eva Chen Defend Lucky Magazine on Bloomberg TV
· Wow: Condé Nast Kicks Lucky Magazine Out
· Lucky Spin-Off Underscores Condé Nast's Tech Weaknesses [Racked]