Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

ASOS Isn't Having a Very Good Year, and Here's Why

Image via ASOS
Image via ASOS

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

According to a report by Retail Gazette, ASOS's shares are down by 68% this year. The steep decline in share price is most likely due to a warehouse fire back in June that cost the company $30 million in sales. On top of that, ASOS co-founder Nick Robertson is in the middle of an expensive divorce that may force him to sell his stake in the company.

Personal matters aside, ASOS isn't winning any friends on the retail end, either. According to the report, brands are unhappy with ASOS's constant cycle of sales and promotions which puts their products continually on discount while they sell the full-priced goods in their own stores. ASOS may even be in talks with eBay over a possible sale of the company due to the year's setbacks.
· ASOS experience troublesome year [Retail Gazette]
· Will eBay Buy ASOS? [Racked]
· The Best 10 Shopping Sites For Under-$100 Steals [Racked]