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Say it ain't so: Ikea hasn't actually been manually photographing the best interior design inspo since the pre-Pinterest era. The company's IT manager let slip in a recent interview that the company has been photoshopping up to 75% of the products featured in its annual catalog since 2004. And in 2010, they included the first room built completely by CGI.
The IT guy also revealed that there's a database of 25,000 models the team pulls from to create the catalog's every year, because Ikea is very particular about constructing it so that customers will never guess the images aren't real. That is, until one of their employees spills the beans on the internet.
· Revealed: 75% Of The Product Images In An IKEA Catalog Are Computer Generated [Designtaxi]
· You Could Buy Like Three Ikea Couches for Every One Dog Couch [Racked]
· Oh Yeah: Ikea Opens Super-Cheap Paper Shop [Racked]