via Blo Blow Dry Bar"> clock menu more-arrow no yes

Filed under:

See Gwyneth Paltrow as a Cartoon For Blo Blow Dry Bar

New, 1 comment
Image <a href="">via</a> Blo Blow Dry Bar
Image via Blo Blow Dry Bar

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The first ad is out from Gwyneth Paltrow and celebrity hairstylist David Babaii's collaboration with Blo Blow Dry Bar and Gwyneth's hair has never looked better. Maybe because fashion illustrator Megan Hess really pumped up the volume on cartoon Gwyneth's blowout for the campaign.

"Together @MeganHessIllustration and #DavidBabaii created this look which beautifully demonstrates Blo's artistic direction," according to Blo's Instagram post. But will "The Gwyneth" look as perfectly windswept on an actual person who is not a cartoon, or Gwyneth Paltrow, for that matter?
· Gwyneth Paltrow Shows Off Signature Blowout in New Ad—and It's Not What You'd Expect! [E! Online]
· Martha Stewart Continues to Coolly Sip Gwyneth Paltrow Haterade [Racked]
· Gwyneth Paltrow Claims Her Jewish Princess Heritage [Racked]