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Kmart knows that it really shouldn't be airing a Christmas ad right after Labor Day, when it's 90 degrees on the East Coast. They did this last year, Time reports, and faced Facebook rage from commenters who are so over Christmas creep.
But they're doing it again, with an ad that makes fun of the whole thing. In this year's early September Christmas spot advertising Kmart layaway services, the retailer gets coy, declaring that this is "not a Christmas commercial." It's just a commercial for "an event in late December that you need a lot of gifts for." The ad ends with the phrase, "Merry birthday everyone." Time suggests that layaway is so important to Kmart during the Christmas season, advertising early is worth it even if it really annoys some shoppers.
· Ho-Ho-What the Hell? Kmart Unleashes Season's First Christmas Ad [Time]
· "Thanksgiving Creep" Takes Another Major Victim: Macy's [Racked]