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Twitter Tests Its 'Buy-Now' Button With Burberry

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Twitter has announced that testing begins today for a "Buy" button that allows users to make purchases directly from Tweets. Twitter's jump into mobile e-commerce has been rumored for months, and as predicted, Twitter is working with platforms like shopping app Fancy, as well as Gumroad, Musictoday, and Stripe. Twitter says that purchases only take a few taps on the screen, and your credit card information can be stored for future purchases.

According to the New York Times, Twitter is currently focusing on exclusive limited-edition or time-sensitive items such as T-shirts and event tickets. Twitter's Nathan Hubbard told the Times that for now, he thinks that Twitter users will want to buy "anything that is perishable, that has a temporal component to it, or a sense of urgency." In addition to offers from musicians like Rihanna and Eminem, retailers like Home Depot and Burberry will be selling products via Twitter's Buy button during the testing rounds.
· Testing A Way For You To Make Purchases on Twitter [Twitter]
· Twitter Begins Testing 'Buy' Button for Posts [NY Times]
· Brands Will Not Give Up on Twitter Shopping [Racked]
· What Your Twitter Feed Looks Like Because #FashionWeek [Racked]
· Twitter: Girls LOL, Boys LMFAO [Racked]