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Fashion bloggers raking in more than $1 million a year is no longer just the stuff of internet dreams, thanks to companies like rewardStyle who routinely hook them up with major brands, facilitating a steady stream of revenue. But WWD is reporting that a $1 mil+ salary doesn't even come close to what The Blonde Salad's Chiara Ferragni is currently pulling in.
According to the report, Ferragni is estimated to make $8 million this year alone and only 30% (about $2.4 million) of that will come from advertising and brand partnerships. The other 70% (about $5.6 million) will come from her footwear line, the Chiara Ferragni Collection. The business is three seasons old and is sold in nearly 200 stores around the globe.
Maleficent Slippers, $238.40
Haven't heard of it? That's because the shoes haven't even hit the U.S. yet. The collection, priced between $220 to $500, is set to make its stateside debut in spring 2015. And if her recent collaborations with American shoe brands are anything to go by, the collection is bound to be a success. Ferragni collaborated with Steve Madden on a 10-style capsule back in February that sold 16,000 pairs in the first two weeks.
Superga also collaborated twice with the blogger on a line of shoes that sold out within weeks both times. Her social media reach doesn't hurt sales either—from February to September, Ferragni's Instagram account grew from 2 million to 2.8 million followers, and she reportedly gains between 4,000 and 5,000 new followers each day.
· The Blonde Salad's Chiara Ferragni Talks Fifth Anniversary and Footwear Launch [WWD]
· Gossip, Money, Bloggers: A Hard Look at rewardStyle [Racked]
· Random Fashion Blogger from Utah Makes $1 Million a Year [Racked]