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Posting behind-the-scenes snaps from the Victoria's Secret Swim catalog photoshoot is really paying off for Victoria's Secret on Instagram. Adweek reports that last week the brand gained an average of 100,000 Instagram followers a day. As a result of all those photos of the improbably toned, bikini-clad angels, the retailer is now up to 9.4 million followers on Instagram. That's one million more than Starbucks and GoPro combined. But to be fair, photos of barely-covered "boho beach babe" Behati Prinsloo and Joan Smalls walking an adorable mini-pony on a leash are a lot more exciting than latte art.
· Victoria's Secret Is Picking Up 100,000 Instagram Followers a Day [Adweek]
· A Barely-Covered Behati Prinsloo Covers Victoria's Secret Swim 2015 [Racked]
· Victoria's Secret Targets Puerto Rico for Next Fashion Show [Racked]