Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Victoria's Secret Gains 100,000 Instagram Followers a Day

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Sexy shots are some of the hardest to get right, but @lilyaldridge is a trooper. #TheLilyEdit #OwnTheBeach

A photo posted by Victoria's Secret (@victoriassecret) on

Posting behind-the-scenes snaps from the Victoria's Secret Swim catalog photoshoot is really paying off for Victoria's Secret on Instagram. Adweek reports that last week the brand gained an average of 100,000 Instagram followers a day. As a result of all those photos of the improbably toned, bikini-clad angels, the retailer is now up to 9.4 million followers on Instagram. That's one million more than Starbucks and GoPro combined. But to be fair, photos of barely-covered "boho beach babe" Behati Prinsloo and Joan Smalls walking an adorable mini-pony on a leash are a lot more exciting than latte art.
· Victoria's Secret Is Picking Up 100,000 Instagram Followers a Day [Adweek]
· A Barely-Covered Behati Prinsloo Covers Victoria's Secret Swim 2015 [Racked]
· Victoria's Secret Targets Puerto Rico for Next Fashion Show [Racked]