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Nasty Gal's Sophia Amoruso took to YouTube yesterday to wish customers and the "random Youtube troll" a happy new year—and to explain in her own words why she is stepping down as CEO at Nasty Gal and promoting retail guru Sheree Waterson in her place. Amoruso states in the video:
I've found someone, who I've worked with for a year, who I am really excited to put in the role of CEO. That's a position that I've had for eight years now. I've spent a long time, probably the last couple years, thinking constantly about whether or not this is the job that I want or the job that I'm best at. I've spent so much wonderful time with our customers, on the heels of the book tour and the opening of our first retail store, that I found myself just really wanting to spend my time extending our brand, which means sometimes being out of the office. But it would really shortchange Nasty Gal for me not to be out there, engaging with our customers and learning things and opening stores.In a Nasty Gal blog post, Amoruso makes clear that she's not going anywhere. "My entire youth has been Nasty Gal. My entire future is Nasty Gal," she writes. The company's creative and brand marketing departments will report to Amoruso, while finance, tech, HR, design, merch, production, and planning teams will report to Waterson.
In the video, Amoruso also mentions that a paperback version of #GIRLBOSS is coming out later this year, she's working on Nasty Gal collabs, prepping for the company's second store opening in Santa Monica in March, and that "there's probably going to be another book."
· From The Desk of Sophia Amoruso [Nasty Gal]
· Nasty Gal #GIRLBOSS Sophia Amoruso Steps Down as CEO [Racked]
· Anonymous Tipsters Say Nasty Gal's Work Environment Is Terrible [Racked]