Maison Martin Margiela Has Changed Its Name

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A photo posted by The Business of Fashion (@bof) on Jan 12, 2015 at 7:53am PST

Maison Martin Margiela is now Maison Margiela, as Vanessa Friedman points out at the New York Times. A company spokesman told Friedman that the decision to change the name "reflected the evolution of the house," aka the start of Galliano's era. Martin Margiela is the founding designer of the brand, hence the (former) name, Maison Martin Margiela.

The brand didn't announce the change through a press release or official statement, but rather quietly began to slip it into circulation. Friedman pegs the decision to a lesson learned from the debacle that was Yves Saint Laurent's name change back in 2012. After Hedi Slimane was named creative director at the brand, it dropped the Yves and caused an uproar among the brand's diehard fans.
· Maison Martin Margiela Changed Its Name, and No One Noticed [NYT]
· Here Is John Galliano's Wild Margiela Debut [Racked]