Gilt Founder's Wedding Registry Site Zola is Making Millions

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Zola launched in late 2013 as a wedding registry completely targeted towards millennials and, according to Re/code, it's already raking in millions. Last year, its first full year of operation, Zola amassed $8 million in gross sales and the company is projecting $40 million in sales this year. At its current rate Zola will be profitable by next quarter, barely a year and a half after launch.

The company is run by former Gilt executives and was founded by the same guy who launched Gilt. Couples registered on Zola can pick from over 8,000 items from brands ranging from Kate Spade and Jonathan Adler to Kitchen Aid. Each couple can add these products to their own pages, but they can also add experience gifts like a painting and drinking event or language lessons paired with a bike tour through Tuscany. If you just want to ask for money, its got that covered in a non-awkward way, too. The millennial-friendly approach is paying off well: CEO Shan-Lyn Ma told Re/code that 55% of couples on Zola don't sign up for any other registry.
· Gilt Groupe Founder Kevin Ryan Can't Stop Talking About His Wedding Registry Startup, Zola [Re/code]
· Kleinfeld's First Online Bridal Sale Will Feature $19 Gown [Racked]
· Genius Wedding Advice from the Stylish Ladies of BHLDN [Racked]