Moschino Expects Women to Carry Around a Giant Ruler Purse

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Now here is a Moschino tote that makes those McDonald's bags look tasteful. It's a giant, literal interpretation of a tape measure. The reason this exists, according to PurseBlog's coverage of Moschino's pre-fall 2015 lookbook, is because the collection draws inspiration from the process of creating clothing and deciding what to wear.

The oversize metal handle spells out "couture" with an exclamation point, so you can tell how classy the bag is from a distance. The other purses in the collection look toned-down in comparison, even though they feature design details like clothing hangers as handles and the brand name written everywhere in gold letters.
· Moschino's Bags Aren't Getting Any Less Aggressive for Pre-Fall 2015 [PurseBlog]
· Fashion's Wackiest Designer Will Dress Katy Perry for the Super Bowl [Racked]
· I Own Nothing, Or How Renting Fancy Bags Changed My Life [Racked]