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Between designers putting out $2,000 drug rugs and stately newspapers hiring weed style writers, it's clear that marijuana is the next big job market. Refinery29 profiles an entrepreneur carving her own path in the new weed industry with a focus on lip balms and sprays with THC as a main ingredient.
The line is called Goodwitch and it caters to light pot users who want low-impact options. According to its founder, the lip balm is meant for daytime usage and will not cause adverse effects at work; the spray, meant to be applied like perfume, works well with cocktails at night. Both products are also intended to lend a little class to marijuana usage. "I want to take the feeling that it's an illicit drug out of it," the anonymous founder explains. The products have become popular with professionals and fashion industry types—an anonymous former Vogue employee testifies that he adores the lip balm. Because of her target clientele, Goodwitch's founder has hooked up with Secret Fleet, a weed distribution service in Brooklyn and Manhattan which caters to wealthy professionals. "She has picked up on that organic, raw movement... [and that appeals] to a wide range of consumers," Secret Fleet's founder says. "Her products bring a little bit of sophistication to what we are doing."
· This Buzzed-About Lip Balm Has A Very Special Ingredient [R29]
· Meet Katie Shapiro, Our Nation's First Weed Style Writer [Racked]
· We Are Living in a World of $2,000 Drug Rugs [Racked]