Condé Nast">

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Condé Nast Editors Will Start Writing Advertorial Content

Photo: <a href=";theater">Condé Nast</a>
Photo: Condé Nast

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Condé Nast is starting a new venture called "23 Stories by Condé Nast," in which Condé editors will work directly with advertisers to create branded content. "We have the full support of our editorial teams, from Anna on down," Condé exec Edward Menicheschi told Ad Age.

Advertisers will pay a certain amount to get access to the 23 Stories content studios and editors will work with the advertisers to create articles, which will then be marked as sponsored content. There won't be a firewall to stop those editors from writing editorial content about the advertiser, Ad Age reports. "By clearly labeling it, we're making sure the consumer's needs are served," Menicheschi said.
· Condé Nast Unveils Branded Content Shop Powered By Editors [WSJ]
· Conde Nast Editors to Create Articles, Videos for Advertisers [Ad Age]
· Rats Aren't the Only Problem at Condé Nast's New Offices [Racked]