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Victoria Secret posted its 2015 Super Bowl commercial on YouTube this morning in advance of the big game, and surprise, the VS angels are wearing a lot less than they were in that online football-themed teaser ad.
"We're not crazy enough to do a commercial where all of our girls are dressed like football players. We do what we do—it's two weeks to Valentine's Day," Victoria Secret's chief marketing officer Ed Razek told AdWeek. The ad is only 30 seconds long but in that time period, it manages to fit in Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio, and Adriana Lima doing what they do.
This is the first Victoria's Secret Super Bowl commercial since 2008. AdWeek theorizes that the lingerie retailer is releasing the ad online ahead of time because it's running late in the Super Bowl's fourth quarter, and because the brand is going to promote it to its ever-growing social media fanbase.
· Here's Victoria's Secret Super Bowl Ad And It's Exactly What You'd Expect [AdWeek]
· Victoria's Secret Video Features History's Most Flawless Football Players [Racked]
· Victoria's Secret Experiments With Corsets, Pleather, Extreme Padding [Racked]