Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Ha! Jokes on you! Mastermind Kim Kardashian has been teasing us all along, one waist trainer-peddling Instagram post at a time. She continues to fiddle with our brains in T-Mobile's super serious Super Bowl commercial, as she meanders through the Kim Kardashian Institute of Fine Art and Exceptional Instagrams.