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Seven Insights From the Mind of's Sally Singer

Photo: Getty
Photo: Getty

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If you've watched's rapid-fire celebrity interviews or carefully contemplated your vote for the site's It Bag 2015 election, than's creative director Sally Singer is doing her job right. Huffington Post interviewed Singer, a Vogue veteran, about her vision for the revamped "My vision for is to make it the global essential destination, hour by hour, for people who are interested in style in the broadest sense," Singer said. Also discussed: Singer's own favorite It Bag, and how she keeps her cool at work and in everyday life. Read on for a few highlights; the full interview is here.

· Singer says original video content is essential for and its social streams. "Why? Because it makes the site feel alive and playful, and it allows us to tell stories we couldn't really do justice to in text or still photography."

· Singer's dream interview subjects for Vogue's 73 Questions video series are Amal Clooney, Kate Middleton, Leonard Cohen, and Julian Assange.

· She still carries It Bags of years past, like a Balenciaga moto and a Fendi baguette. "There is a reason that they work—there is something special when they hit. They might subside for a few years but you can always bring it back. They hold their value and very few things in fashion hold their value."

· Singer has a theory regarding how Vogue can speak to readers about much heavier topics than It Bags. She says: "I think the choices we make in our lives, whether it's our it bag or our boyfriend, are emotional choices. Those are the ones that resonate with readers the most. It's not utilitarian or pragmatic—it's emotional. And it's incredibly important to think about the emotional lives and the ethical lives in every which way we can of the people that come to our site. It's actually the glue that cements a reader's allegiance to us. It allows them to feel and myself to feel, as an editor, that we know each other. Once we know each other, well then we can talk about bags, we can talk about lipstick, we can talk about anything."

· Even though Singer is now working in digital, she thinks print media has a real future. "The print that is thriving is really special—it's images that can't be reproduced easily and it's text that needs to be read in long form. Print is relevant because of the publications that make it and the care they put into it. I don't think that's going anywhere."

· Singer meditates for 15 minutes every day and it sounds very calming and a little trippy. She tells Huffington Post: "...your mind is still going, but it allows you to just sit and watch your mind go in front of you a little. The thoughts are there but they are floating in front of you and you get a little distance and it's a very wonderful and calming thing."

· One way to make sure you put some distance between you and your smartphone is to ride a bike everywhere, which Singer does: "I think riding a bike, even between the [Fashion Week] shows, is a wonderful way to not be on your phone and just be completely alert to the world around you—it's very exhilarating and head-clearing."
· Sally Singer On's Transformation And The 2015 'It Bag' Election [HuffPo]
· This is How Vogue Plans to Dominate the Internet [Racked]
· Vogue Says Butt Sex Is Trending [Racked]