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H&M Realizes Its Beauty Line Sucks and Is Trying to Fix It

Photo: Getty Images
Photo: Getty Images

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H&M announced that it would be launching a dedicated in-house beauty line in Fall 2015 during the company's annual report this morning. The line, called H&M Beauty, will replace all of the brand's current cosmetic offerings with "a new and broad concept for make-up, body care and hair care with high quality value-for-money products in a specially produced design," according to the report. H&M Beauty will be sold online and in 900 H&M stores in 40 markets.
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