Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The Apple Watch will begin shipping in April, Apple CEO Tim Cook announced yesterday during a quarterly call with investors. The Verge reports that this is Apple's first public comment on the watch's release date beyond the vague time frame of "early 2015." Cook didn't reveal any new details about the watch's pricing. According to The Verge, the Apple Watch will start at $349 and will include three different models: a regular model, an Apple Watch Sport version, and a luxury model that could retail for thousands of dollars.
· Apple Watch will be released in April, according to CEO Tim Cook [The Verge]
· The Apple Watch Gets A Vogue Cover [Racked]
· Apple Leans on French Boutique Colette to Up Its Fashion Cred [Racked]