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The Coach Brand Overhaul Is Working, Slowly

Photo: Getty
Photo: Getty

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Coach's transition from logoed-out mall brand to revamped contemporary staple hasn't been the smoothest, but brand bigwigs are optimistic that the new look and feel of the company's stores should do the trick. Profits sales were down 14% at the end of second quarter in December, but investors were expecting a 24% drop—so relatively, things aren't so bad.

However, Coach's CEO explains that "stores remodeled in Coach's new design concept have been significantly outperforming old locations," which he says is "compelling evidence to date that we're moving in the right direction."
· Coach's Sales Continue to Plummet, But the Relative Success of Its Stores Offers Hope [Fashionista]
· What Do Coach's New Bags Remind You Of? [Racked]
· See What Coach's $570M Retail Revamp Looks Like [Racked]