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A.P.C. followed up yesterday's non-apology apology with an actual apology today. In case you somehow missed it, founder Jean Touitou thought it wise to use the n-word at the brand's men's presentation in Paris earlier this week.
The company tried to play dumb with the following statement to Buzzfeed: "During the A.P.C. presentation in Paris Jean Touitou made a reference to two moments in recent popular culture. One being the song 'Niggas in Paris' by Kanye West and Jay Z and the second being the Bernardo Bertolucci film Last Tango in Paris. The connection was used to describe a look for the collection and was in no way intended to cause offense."
However, Timberland didn't take too kindly to the blatant use of a racial slur, or to Touitou's comment that "the Timberland here is a very strong ghetto signifier." Timberland swiftly terminated the collab.
Today, Touitou tells GQ: "When describing our brand's latest collaboration, I spoke recklessly using terms that were both ignorant and offensive. I apologize and am deeply regretful for my poor choice of words, which are in no way a reflection of my personal views."
· Exclusive: A.P.C. Issues Statement on Severed Timberland Relationship [GQ]
· Timberland Terminates A.P.C. Collab Over Use Of N-Word [Racked]
· A.P.C. Founder Says N-Word Repeatedly During Show in Paris [Racked]