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C. Wonder, the monogram-happy home goods and apparel line by Chris Burch, has abruptly shut down its Twitter, Pinterest, Facebook, and Instagram accounts. (Google+ and YouTube are still standing.) Twitter user @AdamClinard1 pointed out the social media purge to Racked, Buzzfeed, and WWD with the note "@cwonderstore #cwonder officially closing all stores."
Rumors of plans to shutter freestanding stores have been circulating since November, so either the brand is in the midst of a sloppy social media overhaul or the end really is nigh. Now would be a good time to stock up on kitschy stationery, because the entire site is 50% off. We've reached out for comment and will update with any new info.
Update: Buzzfeed News reports that C. Wonder is officially shutting down. The company will shutter its remaining 11 stores in the next two to three weeks and the website will close down by the end of next week. Nearly all of C. Wonder's 100 remaining employees were let go today, with the exception of a couple people who will stay on to assist in closing down the stores.
· Exclusive: C. Wonder Is Completely Shutting Down [Buzzfeed]
· C. Wonder is Closing Most of Its Stores This Month [Racked]