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In an apparent ad for Max Factor, Gwyneth Paltrow has posted a before and after selfie. One without makeup (before) and then with makeup (after) reveals that the actress looks different while wearing makeup and also while not wearing makeup. This isn't the first time she's been photographed without makeup. This isn't the first time she's been photographed with makeup on either. What's she trying to say? I look like myself with makeup on, but also not? Buy Max Factor? We may never know.