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Nordstrom Bets Heavily on a Fashion World Person for New Line

Photo: <a href="http://drielys.com">Driely S</a>. for Racked
Photo: Driely S. for Racked

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Caroline Issa, fashion director of London's Tank magazine and regular street style star, has partnered with Nordstrom for an upcoming clothing collection. Vogue reports that the ready-to-wear line will launch on February 9th under the name Nordstrom Signature & Caroline Issa and the newly minted designer described the line as embodying "perennial chicness." Issa signed on to design four collections per year that will be sold in Nordstrom, which is a pretty ambitious start given her relative anonymity outside of the fashion sphere. But she does know how to move product—her L.K. Bennett collaboration was a sell-out success two years ago.
· Caroline Issa on Her New Collection for Nordstrom and Why She'll Never See Fashion Shows the Same Way Again [Vogue]
· See FashionToast Blogger Rumi Neely's Slinky, Skimpy First Line [Racked]
· Nordstrom Tries to Convince Shoppers That Its New Sale Is Awesome [Racked]