Fab.com Co-Founder is Back With a New Flash Sale Experiment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Bradford Shellhammer, the creative side of the Fab.com co-founding duo who left the company in the midst of hundreds of layoffs back in November 2013, is back with his next project: a Fab-like webshop named Bezar. Fast Company reports that the concept revolves around short-term pop-up shops that are handpicked by Shellhammer and hosted on Bezar (a mashup of "bazaar" and "bizarre") for a couple of days. The shops will all fall into the home, art, accessories, and jewelry categories.

Re/code noted that Shellhammer originally thought he'd never be the type of person to do Fab all over again after leaving the company over a year ago. But Bezar sounds strikingly similar to the old Fab concept, at least before it got rid of flash sales and heavily invested in Hem, an expensive version of Ikea.

Big-name investors in the project include Whoopi Goldberg and Yves Behar, who Forbes recently named one of the most influential designers in the world. The site is set to launch in March and Shellhammer is confident in Bezar's impending success. "I am much more talented than a guy who can pick color," Shellhammer told Fast Company. "I have a vision of this thing that needs to exist in the world."
· Fab Cofounder Bradford Shellhammer Is Launching Design Sales Site Bezar [FC]
· Exclusive: All About Hem, Fab's New Home Store [Racked]
· Fab.com CEO Deletes Intense Personal Blog About Fab.com [Racked]