Kleinfeld's First Online Bridal Sale Will Feature $19 Gown

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For the first time ever, the internet will have access to the legendary Kleinfeld bridal gown sample sale via a shop on Gilt that goes live next Wednesday. According to WWD, Gilt approached Kleinfeld with the idea and the flash sale site agreed to allow shoppers a 24-hour viewing period before the sale goes live due to the nature of the purchase. The event includes 150 dresses at up to 50% off from brands like Temperley, Badgley Mischka, Isaac Mizrahi, and Reem Acra. To add a special twist, there will be one Pnina Tornai gown priced at $19.41—the year Kleinfeld was founded—included in the mix. The countdown begins now.
· Kleinfeld Teams With Gilt to Bring Sample Sale Online [WWD]
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