Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

A Facebook Shopping Tab is Coming Soon

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Photo: Adam Berry/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Facebook continues to chase retailers with added features that will make it easier for customers to shop directly on the social platform's mobile app, reports AdWeek. Facebook has tested buy buttons in the past, but now it's refocusing its efforts on a shopping tab, quicker access to landing pages for brands and products, and ads that load faster.

Facebook is implementing a program called Canvas that will make it easier for retailers to improve the shopping experience on the app. The Canvas function will work by letting customers who engage with a retailer's ads go directly to their shoppable section on the Facebook app.

Facebook is also experimenting with a new Shopping tab that aggregates products from a variety of different retailers on the app under one umbrella. These new features are a way for retailers to leverage what is already working for retailers on Facebook's app, and that's the platform's Carousel ads. The carousel ads are the stitched-together videos and photos retailers can put together for Facebook. For brands, like Neiman Marcus, these ads are driving three times more conversions and click-through rates 85% better than other forms of advertising.

facebook target shopping

Photo: Facebook via AdWeek

facebook shopping tab

Photo: Facebook via AdWeek