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Balmain and H&M have turned every step of this release into an event. Olivier Rousteing debuted the collection on the red carpet with Gigi Hadid and Kendall Jenner, the campaign included even more star power, and even leaked photos of the collection were met with much fanfare. Now, Balmain and H&M are putting on a fashion show and party for the collection and inviting you to be a part of it.
The presentation will be live-streamed on Periscope starting at 7:30pm ET tonight, October 20th. The presentation will give viewers the chance to see more of the collection's 100+ pieces in action and will include a dance off between Jenner and Jourdan Dunn, plus a huge musical guest, according to The Cut. Racked will also be live on the scene Snapchatting all the action on our account under RackedDotCom.
Like everything that came before it, the fashion show is sure to be another big moment for a collaboration that has had many. Digiday reports that the pair's #HMBalmaination campaign has garnered over 312 million impressions and its been mentioned on Twitter almost a million times. H&M's efforts have made it the most engaged with and talked about fast-fashion brand on social media, coming out above brands like Zara, Forever 21, and Topshop.