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Lululemon's efforts to constantly reinvent your yoga pants won't end at "engineered sensations." The activewear brand has hired its first creative director, among a larger shakeup of its executive team, in hopes of innovating your favorite stretchy pants, WWD reports. New creative director Lee Holman worked at Nike as vice president of global apparel, innovation, and equipment design, according to Retail Dive, so he certainly sounds qualified to take yoga pants to unimaginable places. Holman most recently held the title of senior vice president of women's at Lululemon.
Before working at Nike and Lululemon, Holman was a designer at companies like Burberry, Abercrombie & Fitch, and Levi's. His promotion is seen as a way to bridge the gap between men's and women's division. An insider tells WWD the change is a "strategic initiative to further unify men's and women's design under a singular creative vision."
Other changes to Lulu's leadership include the departure of chief product officer Tara Poseley, who joined the company in 2013 to deal with manufacturing shortcomings. Her position will be eliminated.
While one job title is gone, another has popped up in its place. Lululemon is actively searching for someone to be its first chief supply chain officer. The new position reflects the company's ambitions to expand its presence globally. WWD reports that the company plans to open 15 to 20 stores in the Middle East over the next five years and also wants to develop more locations in major cities like London, Paris, Munich, Singapore, Hong Kong and Beijing. While annual revenues for the company have fluctuated recently, its goal is to hit $3 billion and $1 billion for its women's and men's business, respectively, by 2020.