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In the ad, Sevigny stands in a pile of clothes and pulls out various outfits, like a moto jacket with a denim crop top, a cocoon coat, and a floral overalls situation. There's an Apple Watch band to go with each look, naturally. The camera only zooms in on the Apple Watch sparingly to reveal that Sevigny's watch face is the Mickey Mouse version. The infectious song in the commercial is by "Gold" by Kiiara.
Sevigny is not the only celeb with an Apple Watch commercial. RZA plays the piano in his commercial while simultaneously bidding on eBay via his watch. The minimalist 15-second ads all attempt to highlight the functionality of the Apple Watch, with a travel-themed spot, a fitness-themed ads, and one showing the magic of Apple Watch and Uber.