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Hearst, which owns publications like Cosmo, Elle, and Esquire, is launching a brand new digital-only site called BestProducts.com this week. Digiday reports that the new site will be squarely focused on shopping and will help consumers make up their mind about products in a variety of categories. The new site will be split into nine different hubs where its editors will give their stamp of approval to items in categories like food and drink, gadgets, beauty, fashion and home.
Digiday also lists a couple of example stories from the soon-to-launch site — 10 Best Smart Watches You Can Buy Right Now, 10 Best Star Wars Toys Your Kids Need Now — to give you an idea of future content.
The Best Products site is the first to grow out of Hearst's revamped and centralized publishing system. The new structure allows Hearst publications to see what is trending across the company and to share that content more easily among different platforms. "We're now at place where we can spin up properties incredibly quickly," the company's president of digital media Troy Young tells Digiday. "This went from idea to launch in six weeks."
BestProducts.com will launch on October 26th.