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This Thanksgiving, Macy's will run against the stampede. While many retailers — like REI, Staples, and Nordstrom — have taken a stand against opening their doors on Thanksgiving, Macy's will happily pick up the slack. Fortune reports that the retailer will once again open its stores on Turkey Day. This is the third year in a row Macy's will be open on Thanksgiving, but unlike in years past, the brand will not move up the opening time — instead opening at 6pm on the night of Thanksgiving, just like last year.
It's worth noting that Macy's options were more limited compared to those aforementioned companies. According to Fortune, analysts predict that holiday sales are growing very slowly, sales are only expected to grow 3.2% this season, and retailers will need every day — Thanksgiving included — to make up for sluggish sales. It makes even more business sense for Macy's to open early considering that sales of apparel are expected to be one of the few categories that fares well this holiday season.