Reese Witherspoon's Brand Draper James Raises $10 Million

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Reese Witherspoon's e-commerce site Draper James just closed a Series B funding round, announcing $10 million in funding. That's what Fortune reported on Friday, with Forerunner Ventures leading the round.

"This strategic investment provides Draper James with meaningful capital to allow for the continued direct to consumer build out, launch and expansion of the retail and wholesale business, the ability to pursue a disciplined licensing rollout and offer more products in apparel, accessories, and home decor," Draper James co-founder Seth Rodsky said in a statement.

Seems like a major show of support for Witherspoon's very Southern and colorful (no black clothes ever) vision. The brand plans to open a brick-and-mortar Draper James store in Nashville this fall.

"I am so thrilled by the overwhelming response to Draper James. Having sold in all 50 states and over 15 countries, it is clear that customers are really responding to our brand," Witherspoon said in the statement. "Being born and raised in the South, I take great pride in the brand story. I am so excited to be partnering with such a great group of investors to make it possible for Draper James to broaden its product assortment and extend our reach."