Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Uniqlo's US Expansion Plans Come to Grinding Halt After Poor Sales

New, 1 comment

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Photo: Zhang Peng/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Uniqlo announced that it is slowing down its US expansion plans upon releasing its annual financial report Thursday. The report shows that Uniqlo's US sales are suffering due to a lack of awareness of the brand. Uniqlo opened 17 locations stateside this year, and had plans to continue that pace, opening 10 to 15 stores a year in hopes of reaching 200 total locations by 2020, until this most recent financial report. Now, Uniqlo only plans to open five locations in the next year.

Uniqlo will divert its attention to e-commerce while scaling back on the amount of physical locations. Uniqlo has been struggling to turn a profit in America for some time now. This news comes right after Uniqlo's extremely successful launch of the fast fashion brand's collaboration with Christophe Lemaire.

Uniqlo continues to grow outside the US, though. The company reported that its international revenues rose 46% in 2015, according to Fashionista. It saw the biggest gains in China and South Korea, while Australia and Europe slightly exceeded expectations.