Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Crucial Update

Justin Bieber Helpfully Explains What Sudoku Is

Tony Barson/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Sudoku, the most popular game of 2005, hasn't really been a relevant topic of conversation since, well, 2005. But thanks to one Justin Bieber, teens and pop culture–attuned moms everywhere may soon be resurrecting the Japanese puzzle craze.

Today, Instagram gave us an elusive peek into Justin's morning routine; namely, that it involves "at least one" game of Sudoku. If you weren't already aware of the game's concept, don't worry — Justin Bieber is here to explain:

I wake up every morning and do at least one sudoku. The right of your brain controls your creativity and the left is more calculation and problem solving. I'm trying to make sure I'm working both sides because I don't use my left side nearly enough, all I ever wanna do is be creative.

He ends on a message of positivity: "Challenge yourself even if it is a stupid little sudoku, or if you aren't challenged creatively try and write poems, or a story. #bethebestyoucanbe #challengeyourself."