Gwyneth Paltrow And Goop Are Going Into Book Publishing

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Gwyneth Paltrow's Goop empire just keeps growing. Fast Company reports that Paltrow announced at the publication's Fast Company Innovation Festival today that she will launch a publishing imprint called Goop Press along with Lisa Gersh, Goop's CEO.

"We’re really thrilled because we’re starting a book imprint with Grand Central Publishing," Paltrow said. "They’re great publishers, and so my next cookbook will be the first book on the Goop imprint."

The plan is for Goop to publish four books a year. Paltrow and the Goop team will be tasked with writing one of those books, while the authors for the other books will be selected from those who have appeared in or written content for the Goop newsletter in the past.

For those keeping track of all Paltrow's projects besides acting, she's got a new cookbook out in April and a healthy beauty line slated to launch in January, all in addition to ramping up Goop's content and e-commerce store.