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Gwyneth Paltrow And Goop Are Going Into Book Publishing

Photo: Frederick M. Brown/Getty Images
Photo: Frederick M. Brown/Getty Images

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Gwyneth Paltrow's Goop empire just keeps growing. Fast Company reports that Paltrow announced at the publication's Fast Company Innovation Festival today that she will launch a publishing imprint called Goop Press along with Lisa Gersh, Goop's CEO.

"We’re really thrilled because we’re starting a book imprint with Grand Central Publishing," Paltrow said. "They’re great publishers, and so my next cookbook will be the first book on the Goop imprint."

The plan is for Goop to publish four books a year. Paltrow and the Goop team will be tasked with writing one of those books, while the authors for the other books will be selected from those who have appeared in or written content for the Goop newsletter in the past.

For those keeping track of all Paltrow's projects besides acting, she's got a new cookbook out in April and a healthy beauty line slated to launch in January, all in addition to ramping up Goop's content and e-commerce store.