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The Addicting World of Color-Coded Instagram Accounts

A sand-colored Chanel bag, a beige pair of Nike Air Maxes, and a selfie of Kylie Jenner in an oversized tan T-shirt, all corralled within an Instagram account called @khakistyles. It's just one of many color-specific profiles garnering hundreds of thousands of followers on the photo-sharing platform. These monochromatic feeds each represent a color family — gray, denim, red, for example — offering their audience a never-ending supply of inspiration packaged by hue. It's like Things Organized Neatly meets a Kardasho-Jenner fan account; Kim and her famous sisters make up a bulk of the images across the profiles. Other pictures range from runway beauty looks to luxury cars; accessible Adidas sneakers to aspirational Giuseppe stilettos.

The account names often have funny spellings like "greyy" and "redd" in order to differentiate themselves from Harry Styles fan accounts (really). We've rounded up eight of the most popular color accounts at the moment, weird spellings and all, presented below in order of popularity. Get lost in their strange, totally addictive, color-coded world.


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@KhakiStyles

In the world curated by @khakistyles, "khaki" also encompasses earthy greens like olive and fatigue. Military-inspired colors are prominent this season, which is probably why this is currently the most popular color account. Camouflage makes an appearance, too, as do many odes to Kanye West's Yeezy Seasons 1 and 2.

@NudeStylles

Kim Kardashian has been a major proponent of the head-to-toe nude look since, well, Kanye started dressing her. Unsurprisingly, she's featured in nearly every other post on this skin tone-inspired account. Makeup and sneakers in browns and beiges are featured in the non-Kim images, each getting anywhere between 450 to 1,800 likes.

@WhiteBlavkStyles

Opposites attract on this white and black-focused account. See bronzed-goth makeup looks from Kylie Jenner alongside an immaculate all-white look from Fashion Week. Aspirational lifestyle images, like the ivory Mercedes pictured above, get a lot of love as well.

@GreyyStyles

The curator behind this Instagram maintains an overall cool-toned aesthetic of gray-on-gray, occasionally accenting it with a tomato red or dark blue. Gray hair and Calvin Klein underwear are represented, as well as any photo of Gigi Hadid in the minimalist color.

@DeniimStyles

Ripped denim is the highlight of @DeniimStyles, seen in shades of blue, black, and white. Most of the 500 outfit shots pair jeans with simple tees or matching denim tops.

@ReddStyles

The posts on this red-themed Instagram account are heavy on beauty, runway, and celebrity looks. One minute you're scrolling past a pair of vibrant Louboutins, and the next you're double-tapping photos of Rihanna and Kendall Jenner in vampy lipsticks.

@PastellStyles

The dusty pinks, baby blues, and hazy lavenders of this account are too pretty to pass up. Photos range from pastel-colored streetwear, like Pharrell's supercolor shell-toe Adidas, to evening wear. The trend of My Little Pony-inspired hair is still going strong, as evidenced here.

@BurgundyCamelStyles

This popular account focuses on two different colors, sometimes shown together and sometimes shown apart. You'll see fur coats in deep reds and suede skirts in varying shades of caramel from brands like Nike, Balmain, and Chanel.

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