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ASOS Will Launch an Affordable Bridal Collection This Spring

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An ASOS bridesmaid dress.
An ASOS bridesmaid dress.
Photo: ASOS

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Yes! ASOS is finally getting into bridal. The British online retailer has had a bridesmaid shop since April of this year, but now Vogue UK reports that wedding dresses are in the works too. ASOS revealed this morning during the brand's spring/summer 2016 press day that its affordable bridal line will be out in April.

The most expensive piece in ASOS's bridal line will be £250, which is about $380 with the current exchange rate. There aren't any lookbook photos yet, but Vogue UK snapped a few shots of the dress collection. In the photos, there's a lacey, 50's-ish dress with a Peter Pan collar, a high-neck column dress with sewn-on pearls, a strappy ball gown, a slip dress with beading, and a few options with long sleeves. Vogue calls the selection's silhouettes "bridal's greatest hits," from short wedding dresses to strapless gowns.

In addition to bridal gowns, ASOS will roll out wedding shoes and accessories. Those will be affordable too. An ASOS spokesperson said that a full look will come in at under £400 or $608.

Update: ASOS released photos of its upcoming bridal line, check out a few standout gowns here and see more at Vogue UK.