Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Crucial Update

Those Photos of Kendall and Kylie Jenner Being Basic Are a Big Lie

Jason Merritt/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Oh my god, don't Kendall and Kylie Jenner know that wearing track suits and drinking Starbucks and shopping for Uggs is like, soooo basic? Yes. Which is why those photos of the two of them doing exactly that are GIANT LIES about which everyone should feel personally outraged.

An Obsessive Comparison of Kim Kardashian's Pregnancy Styles

Learning to Be Beyoncé From Her Terrible Father

Why Are Sports Bras So Terrible?

It would be nice to live in a world where, even for a moment, two of the world's wealthiest, most powerful, and prettiest youngs were no better than the rest of us. If, for one quick trip to the mall, they weren't wearing Balmain (and real Balmain, not H&M Balmain) and instead were wearing the uniform of the 99%: sweats, Uggs, and Starbucks. But that is not the world we live in, despite what some are saying:

At first glance, yes: Kendall and Kylie appear to be being stereotypically basic. But what they're actually doing is potentially the least normal, least basic thing of all: Getting paid to look basic.

Exhibit A: Not only were Kendall and Kylie all too willing to pose with their 400 absolutely massive Ugg-branded shopping bags, but later, Kylie Instagrammed this, with the caption: "Chill day in my new UGG Classic Slim Bethany's @uggaustralia":

A photo posted by King Kylie (@kyliejenner) on

Super-specific merchandise call-out? Check. Tagging the brand and using its vanity caps? Check. Sentence that sounds like it was written by a robot copywriter? Check. J'ACCUSE.

Follow us on social: Pinterest | Facebook | Twitter | Instagram

Follow Racked's board Celebrity Street Style on Pinterest.