Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The world was introduced to Zola three weeks ago as the Twitter user with a simultaneously horrifying and enthralling story of all time. But soon, Zola could be forever synonymous with t-shirts. Specifically, t-shirts that say #HOEISM.
Today's massive Rolling Stone profile of Zola (real name: Aziah Wells) included tons of background details on the story, including the fact that she'd made up Jarrett's attempted suicide and Z shooting the pimp, and that she'd posted the story twice before, but no one had read it. She also mentioned she'd totally be down to do a reality show.
But it isn't until the very last paragraph when the magazine mentions that Zola is currently working on a line of t-shirts emblazoned with her most-repeated catchphrase, "hoeism." In the Instagram post above, she models them herself, but warns her followers that they're "just prototypes."