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Earlier this week, Lululemon dropped the lookbook for its annual limited-edition holiday collection, an eight-piece capsule made up of all-black and snakeskin-printed reflective workout gear. The collection started at $38 for a pair of ear warmers and quickly climbed from there — $68 for the reflective cap, $98 for the sports bra, $198 for one version of the running tights before finally ballooning to $298 for the more reflective pair of tights.
It was significantly more expensive than limited-edition collections have been in the past, and Lululemon enthusiasts were quick to call out the retailer for the hard-to-swallow prices.
"It saddens me that there are people in this world that will pay $298 for tights," one commenter on Lululemon fan site LuluAddict said.
"$298 for CROPS?????!!!!!!! I hope NO ONE buys this line and they can see what a failure it is," another commenter added.
Many said they were going to wait until the collection popped up on We Made Too Much, Lululemon's online sale section, to buy any of the gear. "They must be utterly delusional," another comment reads. "They've been churning out boring items in uninspired colours and patterns all year, and the snakeskin is another pattern that's too trendy (and at the end, not the beginning, of the trend) to justify so much $$$$$."