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H&M x Balmain Is Here

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Photo: Shanita Sims

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The launch day for H&M's Balmain collaboration is finally here. Get ready, because the collab with Balmain designer Olivier Rousteing is slated to go live online today at 8am EST on That's assuming the site doesn't go down, it seems to be having trouble at the moment.

For total #HMBalmaination domination, be sure to read Racked's complete shopping guide with tips on how to grab the items you want and all the info on the collab's return policies. Check out the lookbook here for styling ideas, and flip through all 100+ items with prices here.

To get an even better look at the pieces, check out Racked's exclusive, close-up photos from H&M's showroom. Or see what it looks like on Kendall Jenner and Gigi Hadid behind the scenes at H&M's New York runway presentation.

Racked will also be on the scene shopping the collection in all of our local markets: New York, Los Angeles, Miami, and San Francisco. It's going to be ultra-competitive, if what happened in NYC during the VIP pre-shopping event is any indication. Everything beaded disappeared very quickly.

Update, 8:01am: HM & Balmain is officially here, but H&M's site isn't. Here's what shoppers are seeing: "We have a lot of visitors on the site right now. This is due to the high level of interest in our latest collection."

Update, 8:28am: Just got into the site using a Chrome browser.

Update: 8:30am: There are some tees left, but only in extra small!

Update, 8:32am: The beaded velvet jacket and dress are sold out.

Update, 8:34am: The pink sequin dress is sold out, but the green sequin dress is available in sizes 2, 8, and 12.

Update, 8:44am: Stock is dwindling, but for whatever reason, a few pieces say "coming soon" and aren't available to add to cart.

Update, 9:16am: Looks like everything might be sold out online except the $24.99 bandeau tops.